What we achieved
Thirteen years, both directions, measurable outcomes.
Consultancies talk about capabilities; clients ask about results. Since 2013, e-conn has brought more than fifty consumer-healthcare products to market for over two dozen Turkish and European companies — generating in excess of twenty million euros in cumulative product volume between 2014 and 2020 alone. Behind those numbers stand engagements like these.
Building self-care portfolios for Turkish pharma
Our founding work, and still our proudest: for two dozen Turkish pharmaceutical and start-up companies, we scouted, screened, negotiated and launched European OTC, supplement and medical-device products into the pharmacy channel. Brands such as Lipozone, Sidefer, Phytorelief, Gasspass and many more entered the Turkish market through partnerships e-conn initiated — and several grew into category leaders.
A partner search that ended in signatures, not slide decks
A European manufacturer entering Türkiye needed more than a list of names. We evaluated almost all Turkish companies against structured fit criteria and delivered a ranked shortlist with a one-page dossier on each — ownership, portfolio, channel strength, licensing appetite.
Clinical evaluation under notified-body scrutiny
A German OTC device manufacturer faced an MDR transition with clinical evaluation documentation spread across several product variants. We wrote and harmonised the clinical evaluation reports and plans, built full GSPR traceability with ingredient-safety literature searches, and prepared these according to current MDR legislations.
Science that sells: a monograph physicians actually read
A Turkish pharmaceutical company needed physicians to understand why its five-salt magnesium formulation deserved their recommendation. We authored a physician-facing monograph covering salt chemistry, dissociation behaviour, bioavailability and the Turkish regulatory position — refined in close iteration with the client’s medical team until every claim stood on solid ground.
Sourcing and customs, solved in one mandate
For a client requiring certified European manufacturing, we identified and qualified kosher- and halal-certified capsule manufacturers across Germany and Italy, complete with reusable German-language RFQ templates. In a separate engagement, a customs tariff audit on five supplement premixes: we produced the classification analysis and recommended a binding tariff ruling.
A licensing bridge that keeps producing
Working with a German portfolio partner, we bring substance-based medical devices — the products behind our Current Opportunities categories — to Turkish consumer-healthcare companies under licence.
The pattern behind the stories
Different clients, different markets, one constant: an engagement that begins with an honest assessment and ends with something the client keeps — a product on the shelf, a signed partner, a dossier that survives review, a document their teams still use. That is what we mean by measurable outcomes.
